The LinkedIntel Blog
11 guides on the research step of B2B sales: deciding which accounts are worth pursuing, reading buying signals on LinkedIn, finding the person who controls budget, and writing outreach that earns a reply. Written for SDRs, founders selling their own product, recruiters, and agencies — the people doing the research themselves rather than delegating it.
Start here
- What is sales intelligence? The definition, and why it is not the same thing as a contact database.
- The B2B account research checklist Twelve checks, four of which should stop you from reaching out at all.
- What are buying signals? Which events actually predict a purchase, and how to score them.
Comparing tools rather than learning the method? The alternatives hub covers Sales Navigator, Apollo, ZoomInfo, Lusha, Seamless.AI, Cognism, Clay, RocketReach, Hunter.io and LinkedIn Recruiter, including where each one beats LinkedIntel.
Start here: the fundamentals
What sales intelligence is, what a buying signal is, and how both differ from the contact data and intent feeds they get confused with.
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What Is Sales Intelligence? A Plain Definition
Sales intelligence is the data and signals telling you which accounts to pursue and how to approach them. What it covers, and how it differs from contact data.
Harshit Luthra ·
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What Are Buying Signals in B2B Sales?
Buying signals are events showing an account may be ready to buy. The signals that matter, how to spot them on LinkedIn, and how to score them for outreach.
Harshit Luthra ·
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Intent Data vs Buying Signals
Intent data infers interest from anonymous browsing behaviour. Buying signals are public events at a named company. What each one is good for, and where both fail.
Harshit Luthra ·
Researching and qualifying accounts
The work that happens before outreach: deciding whether a company can buy, whether they might buy now, and who inside it has to say yes.
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The B2B Account Research Checklist
A twelve-point checklist for researching a B2B account before outreach: what to check, what each item tells you, and the four findings that should stop you entirely.
Harshit Luthra ·
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How to Research a Company Before a Sales Call
A checklist-style guide to researching a company before a sales call: what to check, how long to spend, and how to turn it into a stronger opening line.
Harshit Luthra ·
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How to Find Decision Makers on LinkedIn
A repeatable way to find the person who actually controls budget on LinkedIn, verify they are still in the role, and work out who else has to say yes.
Harshit Luthra ·
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How to Qualify an Inbound LinkedIn Lead
Someone messaged you or filled in a form. Here is how to read their LinkedIn profile and company in five minutes and decide whether the meeting is worth taking.
Harshit Luthra ·
Prospecting on LinkedIn
Working LinkedIn itself — with or without a paid seat, what to write once you have found something worth saying, and what gets accounts restricted.
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LinkedIn Prospecting Without Sales Navigator
How to run pre-call research on plain LinkedIn without a Sales Navigator seat: the workflow, the limits you will hit, and when a seat is worth paying for.
Harshit Luthra ·
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Personalizing Cold Outreach From LinkedIn
How to find something specific on a LinkedIn profile or company page and turn it into an opening line that earns a reply, without the fake-compliment template.
Harshit Luthra ·
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LinkedIn Automation: What Gets You Restricted
What LinkedIn's terms actually prohibit, which behaviours trigger a restriction, and how to research accounts at speed without putting your profile at risk.
Harshit Luthra ·
Tools and comparisons
Honest reads on the prospecting stack. For head-to-head comparisons against specific tools, the alternatives hub goes deeper.
Skip the research
Everything on this blog describes work you can do by hand in five to ten minutes an account. LinkedIntel does the mechanical part in about ten seconds, on the LinkedIn page you are already viewing.
Add to Chrome — FreeBy role: SDRs, founders, recruiters, agencies.