Client Research for Agencies and Consultants
Agency new business is expensive because a proposal costs a day and most of them go to companies that were never going to sign. LinkedIntel reads a prospect's LinkedIn company page and scores whether they are in a position to buy — funding, hiring, leadership changes, and red flags like layoffs — in about ten seconds, before you commit the day.
The agency problem
Agencies and consultancies sell time, so an unqualified pitch costs more than an unqualified cold email does. A proposal, a deck, and a scoping call is a day of senior time, and it is spent whether or not the prospect had budget when they took the meeting.
The signals that predict this are usually public and usually ignored. A company that laid off staff last quarter is not commissioning a rebrand. A company that just closed a round and is hiring six marketers is. That difference is visible on their LinkedIn page before the first call, not after the third.
What LinkedIntel does for agencies
- Scores prospects before the pitch as IMMEDIATE, MODERATE, or COLD, so the day of proposal work goes to the right one.
- Flags the disqualifiers — layoffs, cost cutting, executive departures — that make a signature unlikely this quarter.
- Surfaces the budget holder so the pitch is aimed at the person who can approve it rather than the one who booked the call.
- Works on existing clients too, which turns a quarterly review into a conversation about something that changed rather than a status update.
A qualification step that fits new business
- An inbound enquiry or a referral arrives. Open the company's LinkedIn page.
- Click LinkedIntel. Ten seconds gives you funding, hiring, leadership changes, and red flags.
- IMMEDIATE gets the full proposal. MODERATE gets a scoping call before any deck exists. COLD gets a polite holding reply and a diary note.
The point is not to turn work away. It is to make the size of your effort match the size of the opportunity, which is the thing agencies routinely get wrong.
What it does not do
LinkedIntel is not a CRM, a contact database, an email finder, or a sequencer, and it has no integrations with any of those. It reads one LinkedIn page at a time and tells you what it found. If the gap in your new business process is contact data or outreach volume rather than qualification, the alternatives comparison points at the tools that solve those instead.
Frequently asked questions
How does LinkedIntel help an agency win more business?
By cutting the number of proposals written for companies that cannot buy. Before you spend a day on a pitch deck, LinkedIntel reads the prospect’s LinkedIn company page and tells you whether they just raised money and are hiring, or whether they cut headcount last quarter and froze new spend. It scores that as IMMEDIATE, MODERATE, or COLD in about ten seconds.
Can we use it for client account planning too?
Yes, and it is one of the better uses. Running an existing client through it before a quarterly review surfaces things you should already know — a new executive in your stakeholder’s function, a funding round, a hiring push into a team you could support. It is also how you spot a client heading for a budget cut before the email arrives.
Is it useful for freelancers and small consultancies?
That is the group it fits best. There is no seat licence, no contract, and no minimum: 3 analyses with no signup, 10 per month free after a Google sign-in, then one-time credits that do not expire. A solo consultant researching ten prospects a month never has to pay anything.
Does it replace our CRM or our prospecting tools?
No. LinkedIntel has no CRM, no contact database, no email finder, and no sequencer. It is the research step that runs before those. If you need contact details or sequences, keep the tool you have and use this to decide which accounts deserve the credits.
Qualify before you write the proposal
3 free analyses, no signup. Try it on your next inbound enquiry.
Add to Chrome — FreeAlso see: for founders, for recruiters, how to qualify an inbound LinkedIn lead, the B2B account research checklist, and how we compare to Clay.